How to Get Suppliers to Actually Respond to CBAM Requests

Getting non-EU suppliers to respond to emissions data requests is one of the biggest challenges importers face. Many suppliers don't understand CBAM, see no benefit in compliance, or simply ignore requests. Here's how to change that.

Why Suppliers Don't Respond

Before fixing the problem, understand why it exists. Non-EU suppliers typically ignore CBAM requests because:

• Lack of awareness - They've never heard of CBAM or don't understand how it affects them
• Perceived burden - They see it as extra paperwork with no benefit to them
• Confidentiality concerns - Worried about sharing production data with competitors
• Resource constraints - Smaller suppliers lack staff to handle compliance requests
• Language barriers - Technical EU regulations in English can be intimidating

Strategy 1: Frame It as Business Protection

Don't lead with "EU regulation requires..." Instead, explain that without their data, you may need to find alternative suppliers. Make it clear this is about protecting the relationship.

Strategy 2: Use the Official EU Template

The European Commission has released an official Communication Template that suppliers recognize. Using this adds legitimacy and helps suppliers understand this isn't just your company's request.

Strategy 3: Offer Multiple Response Options

Give suppliers flexibility in how they provide data:

• Option A: Complete your online supplier portal (preferred)
• Option B: Fill out the Excel template you provide
• Option C: Schedule a call with your team to walk through requirements
• Option D: Provide existing environmental certifications (ISO 14064, etc.)

Strategy 4: Implement an Escalation Path

Create a structured follow-up timeline:

Strategy 5: Provide Incentives

Consider offering benefits for early compliance:

• Priority payment terms for compliant suppliers
• Multi-year contract extensions
• "Preferred Supplier" status in your procurement system
• Joint marketing as a sustainable supply chain partner

Strategy 6: Translate Materials

For suppliers in China, India, Turkey, and other major exporting countries, provide materials in their local language. The ROI on translation is massive compared to supplier non-response.